The Emergent Herbalist is the project of Peter Conway who specializes in supporting people with chronic and complex medical conditions using traditional therapies including Phytotherapy.
The logo is aimed at communicating a dynamic feeling. The alternating bold and light type creates a sense of symmetry and movement.
I created this illustration of a type of seaweed, fucus vesiculosus, used in treatments. The illustration works in conjunction with the identity in print and online applications that helps to communicate the use of natural elements meaningfully.